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Marketing research in digital
The companies group E-PromoGroup, which includes Algorithmics, has experience in marketing research since 2003, and advertising experience since 2008. Together with our partner, RAI, we conduct quantitative research (surveys), qualitative research (in-depth interviews and focus groups), desk research, and field research.
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Ad-hoc research
We will perform any research per your request, which requires an individual approach, specially prepared tools and a separate program for the client requirements and tasks:
- Sociological and tracking research
- Study of public opinion
- Analysis of socio-political and socio-economic problems
- Study of electoral behavior
- Evaluation of the PR campaigns effectiveness
- Target audience description
- Study of the population behavioral model
- Marketing research
- consumer research
- Product research
- Advertising research
- Market and sales research
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Evaluation of promotion campaign
We will simulate the marketing campaign or a promotional campaign effect in order to say in advance whether it will bring additional sales to the business or just spend money. We test marketing campaigns using the A/B testing method, select the target audience using the Look-a-like method.
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Predictive analytics
It is necessary to purchase traffic based on user interests and consumer basket analysis for optimal use of the marketing budget when conducting performance campaigns.
To differentiate rates in the advertising account depending on the value of the user, we can offer a consumer segmentation model based on preferences and consumer behavior, the Look-a-like module.
We can also offer machine learning algorithms or neural networks to predict probability of a user making a purchase or repurchasing a product.
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Consumers segmentation by preferences and consumer behavior
Using our segmentation model, you can collect a segment of not just of store potential buyers, category or brand, but also users who are most likely to buy a particular product, and also find similar ones on the Internet, thus expanding the purchase funnel at the entrance.
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Position competitive analysis
Together with the digital agency E-Promo, we analyze competitors and form a targeting approach for both brand image tasks aimed at brand recognition and customer loyalty, and performance tasks aimed at expanding audience coverage. Based on data analysis, we build further plans for the media activity of the brand.
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Market econometric models
We developed a model that is a two-dimensional and three-dimensional market map formed by several axes that classify brands by segment types and customer positioning.
The map allows you to see the features of the competitive environment, taking into account individual positioning factors or consumer behavior depending on the client's tasks.
The map will be useful for marketing and digital specialists for quick assess of the company's position relative to competitors (direct and indirect).
Example: E-COMMERCE INSIGHTS MAP and FASHION INSIGHTS MAP
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Programmatic and omnial targeting
We can assemble a programmatic marketing platform that allows advertisers and marketing agencies to conduct a marketing campaign using tools: target audience search, user analysis and segmentation, and targeting. Based on our knowledge of consumer behavior and experience in digital, we will help you to build an omnichannel strategy for targeting an audience depending on the consumers behavior and reaction.
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Text semantics
Different categories of people react differently to the same keywords. The reaction to advertisement depends on the price category and purpose of the product/service, gender and age structure, purchasing ability and habitual behavior of the buyer, which are connected by non-linear correlation dependencies. We can select keywords for brand advertising based on customer segmentation by consumers preferences and behavior.
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Data driven research
Since 2019, together with the E-Promo digital agency, we have been regularly conducting and publishing advertising market research in the FMCG, E-commerce, Finance, Auto, Pharma, and Real Estate industries through the prism of PAID SOCIAL (social networks) and PAID SEARCH (paid search advertising) tools. In 2022, the Dynamic option was added to analytical reports - the dynamics of numerical indicators in comparison with previous periods.
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Data processing and visualization systems
Data processing includes operations such as aggregation, obtaining summary characteristics for a certain period, characterizing a data set depending on requirements, which allows for dynamic tracking of indicators of interest. We visualize data in a user-friendly way: immersive BI dashboards, heat maps, interactive sites and applications, we can integrate the application into the client’s CRM / ERP system or set up email notifications about significant market events.
*customer relationship management system
Employee Profile Record
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Building systems of end-to-end marketing analytics
Consolidation of marketing and customer data to optimize advertising placements and accurate evaluation of marketing departments performance.
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UX-audit of sites and mobile apps
We prepare recommendations for improving your sites and applications based on the behavioral indicators of your audience. We use both quantitative research and the method of in-depth interviews in our work.
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Developing a data-driven culture for your products
We design and implement turnkey product analytics systems and help you find insights in data to grow your business.
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R&D
We have vast experience and a growing knowledge base in building a large number of ad-hoc research and products for end users. Thanks to this, we can choose the most effective solution for any client's tasks.
